Nintendo Says Switch 2 Price Is “Appropriate,” Despite Concerns from Investors Over Affordability for Kids

Sachin Chauhan

July 10, 2025

At Nintendo’s annual shareholder meeting, one investor brought up something a lot of fans have probably been thinking: is the Switch 2 just too pricey for younger gamers? With the console coming in at $450 for the base model and $500 for the Mario Kart World bundle, it’s definitely more expensive than past Nintendo systems.

In response, Nintendo president Shuntaro Furukawa said the price is fair for what the console offers. He didn’t deny that it’s higher than before, but made it clear that Nintendo believes the gaming experience justifies the cost.

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“We believe the pricing of Nintendo Switch 2 is appropriate for the gaming experience it offers, and what is most important is to provide entertaining experiences that demonstrate the value to consumers.”

Related: Nintendo Switch 2 Gets First Price Increase in Saudi Arabia

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Nintendo Switch 2 Dock Joy

Switch 2 Is Flying Off Shelves, But That Could Come With Challenges

Since it launched on June 5, the Switch 2 has already become the fastest-selling console in history, racking up over 3.5 million units sold in just the first four days. That’s wild. But demand is so high that Nintendo and its partners are still struggling to keep up with global orders.

The price could get even trickier, especially in the U.S., where a 25% import tariff on electronics from Japan and South Korea is expected to kick in on August 1. That could mean the price for the Switch 2 might increase even more, depending on how Nintendo decides to handle it.

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Investors Worry Kids Might Be Priced Out

During the 85th annual shareholder meeting on June 27, one investor specifically asked whether the $450 price might be too steep for kids—traditionally a huge part of Nintendo’s fanbase. Furukawa acknowledged the concern and said they’ll keep an eye on pricing moving forward.

He also mentioned that Nintendo is looking into ways to speed up development for some of their titles to help keep software costs down, though he didn’t drop any hints on which franchises might get that treatment.

So while Nintendo stands by the Switch 2’s price for now, they’re not completely ignoring the feedback. Whether we’ll see a price adjustment or more kid-friendly bundles down the line remains to be seen.

Will the Price Drop Later?

That’s the big question. Right now, with demand through the roof, don’t expect a price cut anytime soon. But as Furukawa noted, Nintendo is watching how pricing impacts accessibility, especially for younger players. As we head into 2026, it’ll be interesting to see if the company adapts—especially if the new tariffs bite harder than expected.

For now, if you want a Switch 2, you might have to move quick—and maybe save up a little more than you did back in the OG Switch days.

Also read, P5X Version 1.1 Arrives This Week – Full Update Schedule & What’s New

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